Fast Lane Motorsports operates in a very competitive niche market offering performance parts and services for the late model Ford Mustang.

Fast Lane needed a way to showcase their 1500 catalog items in a way that was easy to maintain, intuitive to use, had fast response, and most importantly added value to the bottom line.

Fast Lane called on Athena Software Technologies to provide a solution.  Athena analyzed Fast Lane's needs and put together a winning package consisting of the Level 1 E-Commerce version of the Motorsport Portal and the Interactivity Pack add-on.  Athena went on to do the initial load of their 1500+ products into the website database by transferring information from Fast Lane's existing inventory system.  Athena also prepared and deployed the initial product imagery.